Google PageRank Is Dead!

So I was browsing through the Google results for Web Design when it hit me - Google PageRank means ABSOLUTELY NOTHING anymore.  Okay, maybe not nothing, but definitely nowhere near the importance it once held and definitely not a determining factor in how a page ranks for a keyword anymore.

How do I know this?  Well, for one, it’s no secret Google has frowned upon anyone selling or buying links for years.   But it appears that lately they have really stepped up the attack on paid links by  in the PageRank department.

Word on the street is that Google has already begun the shift from text links to social bookmarking and networking sites like Digg and Facebook.  Google actually has it’s own (terribly marketed) link sharing service called Google Bookmarks.  How much you wanna bet bookmarking a site in that service leads to better organic search result improvement than most text links?

All this to say SEO is a game that is almost not worth short changing anymore.  My advice on how to rank well is (and probably always will be ) this:

Become the best damn site out there on your chosen topic.

Plain and simple.  All search engines are trying to present their users with the most relevant content for their querries.  So if you want to rank well and NEVER have to worry about changing policies and algorithms that will always be out of your hands, just produce the best content.  Search Engines will be scrambling to make sure you are on top of their organic results.

Of course, easier said than done.  Then again, still easier than reverse engineering algorithms that change at the whim of people you’ve never met!

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